Working with inspiration

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"Brazilian Summer" Acrylic on board, by Kertu Kelem
“Brazilian Summer” Acrylic on board, by Kertu Kelem

What inspires us in this life? What moves us, to want to be better as human beings, as professionals in our work? We all have different experiences daily, that either uplift us, or make us feel down. As my profession is in the creative field, having inspiration is not only something to feel better or want to be better. It is also that special something that makes me want to work on the project, carry it out and give my best to it. So having inspiration is absolutely essential. Creative work cannot be just done.. like paperwork, it is not something that is like science where you simply use formulas and have a correct outcome. Most of it is purely based on intuition, just feeling that this is the right layout, right combination of colors, pictures. One needs to have an eye for it, so to say.

A lot of times, when a new project is starting, I turn to other designers, to find inspiration. Just go through collection after collection of what I consider good work. There are plenty of sites out there, which display great resources. One of my personal favorites is But creating something new is not just a result of copy pasting other peoples work. It gives you ideas, but not the whole picture. The whole picture comes at a completely other way. At least for me. For that, I need to have silence, concentrate on something very simple, such as washing dishes, walking outside, cooking, listening to good music (nothing angry or aggressive!), anything where my brain doesn’t need to analyze much information, but can just be silent for a moment. At that moment, the idea comes. It is probably not complete at that stage. Just an initial idea, which needs to be expressed on my screen. From there the process of changes and adjustments starts. Until I feel it is complete.

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